A sale means a lot to every business. Without it, you will fail. Every business owners wanted to increase their sales as their business grow. Finding what works best for your business to generate sales is the key to your success.
There are a lot of ways to increase the sales whether you would like to introduce a new product or service, expand your target market or improve customer service.
You might have known some of these ideas and some of you might be using them. But I’ve listed down 10 genius and creative ideas to help increase your sales.
Be clear about what you offer
In marketing, people always try to be too clever when creating their headline just to attract new customers. This technique doesn’t say what the offer really is. To get more people to buy from you and become effective, your offer must be clear and specific. Prospects need to know specifically what you offer, what you’ll do, and what can get from you.
Connect with your customers
It is not enough for you to advertise your products and let your customers come to you. Once you’ve tested your product, reach out to them and make sure they can buy from you easily.
Diversify your product range
In this generation, in order to increase your sales and profit, it is essential to have a variety of products for everyone to choose from. Don’t just concentrate on one particular product. It is necessary that you have a range of products to sell. You won’t make enough profits if you will only focus on just one product.
However, if you want your business to do well, never compromise the quality of your product. If needed, increase the price and serve the same quality rather than producing a cheaper product but with low-quality.
When you sell, do it aggressively, not passively. Also, don’t forget to encourage your customers to upgrade and add-ons for the item that they have already purchased. For instance, McDonald’s usually use this technique by offering fries or upgrade their drinks whenever a customer orders a burger. And guess what? Often times, this technique works!
Build and provide good customer relationship
According to Bob Hooey, “If you are not taking care of your customer, your competitor will.” This is one of the reason why some businesses fail, they forgot to sell after-sales service. It is also important to provide customer support and the best experience. Happy customers are loyal customers. They tend to buy and provide free marketing for you through referrals. Word of mouth is still one of the best ways to promote brand awareness and increase your sales.
Utilize the power of web
Sure, the traditional way of selling products and service over the phone can help you generate sales. However, don’t forget to take advantage of modern-day technology in your marketing efforts. Nowadays, customers don’t need to go to your store to purchase your product, and you have the potential to reach millions of customers online and communicate with them in different ways.
Try adding these into your marketing strategies:
The use of content marketing.
The use of CTAs and putting them on the most relevant places in each of your blog posts.
Be aware of your competition
It is best to know who your competitors are, what they do and how they market their products. These information will help you understand their strengths and weaknesses as a business and use it to challenge yourself to create techniques that will separate your brand from theirs. Get some inspiration from these creative ads.
Provide payment options
Most buyers like it when paying for stuff they buy online with ease. Offering different payment systems (PayPal, credit/debit card) will allow you to immediately increase your sales as online buyers would choose to buy from you again.
Use client testimonials
Testimonials can help boost your credibility. Most buyers will buy from you especially if they found out you provide good quality service from someone they know.
Here’s how to do it:
- Choose the right people – Your most well know or “high profile” customers.
- Pick the right testimonials. Don’t fake it, make it real! Ask from your loyal customers.
If you have new products to launch, test them first on your customers. They like being treated as special and they appreciate it. If it sells well to them, it is more likely to sell to the rest of your target market. Keep testing your products or service until you yourself is confident enough to buy your own product.
Increase Sales in Singapore with today!
Contact here or Dial +65 3159 0902
Get a FREE Marketing Ebook here!