There are several ways of getting your message out to prospective customers as part of your marketing strategy – through emails, print ads, websites, and sales calls. For the latter, it would be easier to launch your telemarketing spiel if someone actually picks up at the other end of the line. What should you do, though, if a recording answers you and advises you to just leave a message? Should you drop the call and look for the next name on your list?
Of course not! Your own personal judgment might tell you to end the call right away because there’s no way the prospect will call you back. However, your judgment as a telemarketer should always prevail.
Your mindset should be, “There was an answer (regardless of what form it was), so this is still a prospective sales call.”
This is the best opportunity for you to leave the perfect ‘sales voicemail’.
The question is how can you leave voicemail messages that will have the prospect call back for further information? After all, that’s the only time you can declare the sales voicemail successful. Well, here are some tips:
Consider the length of the call.
Yes, you won’t know beforehand if a live person will answer the call or if it will go straight to voicemail. So the best thing to do is prepare a separate spiel that you can use for sales voicemails. The length should be around 20-30 seconds only. So keep your message short and succinct.
Don’t mention your name first.
Introducing yourself should be SOP. However, if you leave your name, it follows that you will leave your company’s name, too. Once the prospect hears the information, he’ll immediately know what the call is about and might delete your message right away. Perhaps you can say, “Hi John, I’m calling today because…” then you can say something to draw his attention in. The goal should be to help him find the value of your call and not to feed whatever [negative] preconceived notion he might have about your voicemail. Remember this: lead the voicemail with information relevant to your prospect.
Repeat your phone number twice.
This third item is tied with item number 2. After adding a short value prop to hold the prospect’s attention, you can say, “Please call me back at 555-123-4567. This is Richard Evans with ABC Company. 555-123-4567.”
Don’t start selling.
No matter how hard you practice, you can never compress a full sales call into 30 seconds, so give it up. Rather than focus on selling, prepare a compelling value statement to get the attention of the prospect. As item number 2 states, the information should be relevant to him.
Add your personal touch.
You already know the name of the person you’re calling, so use it. In fact, use it at least twice throughout the call, as one-sided as it is. Moreover, you have a contact list to ensure you don’t call the same person twice. So, as a courtesy to your prospect, never leave the same voicemail message more than once.
Mind the time of the call.
Don’t ever leave a voicemail message at odd hours of the day or night. Put yourself in the place of the prospect. Would you appreciate a voicemail received at three in the morning? Of course not. There are eight hours during the day when you can leave the message.
Those six tips will help you leave an effective voicemail message to prospective customers.
Perhaps, though, the most important thing to remember is to leave an air of mystery. Leave enough information for the prospect to want to return the call.
Keep these in mind, and soon, you’ll be leaving effective sales voicemail that would have your prospects calling you back for more information.
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You might want to check this out! How to Respond to “Send Me More Information”