Lead Generation

Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure

Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure

Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and…

Proper Demand Generation for Proper B2B Results

Proper Demand Generation for Proper B2B Results

One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. The practice mainly involves broadcasting one’s identity towards one’s…