The beauty of B2B demand generation lies in the incredible amount of creative space it offers to marketers. Emails can be modified accordingly, then again the efforts you put it would not matter if you rely on presentation alone.
When properly executed, your emails can provide the results you seek in your demand generation, including an increase in lead acquisition and of course sales conversions.
Here are some of the best ways that allows you to get the best from your send-outs right off the bat.
Make them urgent
Give audiences a reason to engage you right away. There needs to be a strong sense of urgency because chances are, they seek immediate solutions to complex problems, bringing along an opportunity to put your products front and center.
So, fashion your emails with a highly engaging call-to-action. As a pro-tip, complete your messages with the word NOW! Now, that will get them to engage you.
Offer audiences a glimpse of what you are capable of delivering. Whether you have an innovative IT product or an entirely new type of accounting software, provide your potential clients with just enough information about your offers to stimulate their interest.
What’s more, aim to create intrigue through enticing subject lines.
Who does not like freebies?
Often, they are seen as the most effective means of attracting B2B leads, more so for the benefits they give than for the fact that they can be obtained free of charge.
Produce ebooks and newsletters, or better yet, offer a free demo of your product. This grants your prospects a firsthand feel of the product, making it easier for them to decide for themselves if the product is worth implementing in its entirety.
Long form emails are a thing of the past. Nowadays, people emphasize more on messages that drive a point immediately and expressed in as few words as possible.
Our two cents for better messaging: hire competent writers to compose straightforward and well-written email copies that are sure to raise conversion rates through the roof.
You are at the stage in which there is a high reluctance to buy on the part of your prospect. Selling early, in this case, sees the risk that the prospect might reject you and decline future communications.
It entails a waste of time and effort, so highlight more on the aspect on giving your audience a great deal of information that can help them cultivate an interest in you.