Many sales reps use words as weapons to influence the decision of their prospects. Sales pro or not, if you know how to make use of these verbal weapons to get what you want from your prospects, think of what it can do to the success of your lead generation campaign.
Here are the 3 telemarketing words that can help you generate more leads and appointments.
As a salesperson, you should know that selling is all about your customer and NOT your company. So focus on your prospect. The best way to do this is to use the word “you” as much as possible. Every time you want to say something about your company, find ways to use it from your prospect’s perspective.
“For more than 15 years, we’ve helped companies like yours get higher ROI.”
“Our goal is to provide you with the best service you could possibly get.”
When prospects ask something from you, use the word “do” instead of “try”. This is one of the reasons why sales pros get their prospects to listen to them. This word allows you to sound more competent and confident. Just make sure to keep your word and do it.
“I’ll do it right after this call.”
“I’ll see what I can do about it and get back with you right away.”
Nobody like being told what to do. Even Singaporean decision makers don’t like it, especially if they don’t the person or the one telling them isn’t even part of the company. So saying something like “Should I” or “Should we” is better rather than a phrase that sounds like you’re demanding your prospect to do something for you.
“Should we go ahead with the signing of the contract?”
“Should I schedule you up on November 29 at 3PM?
Using these words and phrases, sales reps can easily convert prospects into leads. Although, how sales reps say it can have an effect to prospects. One wrong word can definitely ruin the entire call. But these phrases can generate positivity and can definitely increase your B2B leads and appointments.
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