Monthly Archives: September 2015

Proper Demand Generation for Proper B2B Results

Proper Demand Generation for Proper B2B Results

One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. The practice mainly involves broadcasting one’s identity towards one’s…